ADORINGDRESSESAU - Tiistaina, 26.07.2016 klo 10:54
image:Semi Formal Gown
And for maternity dress designer Cecile Reinaud, having one of her pieces photographed on the Duchess made her clothing company Séraphine a household name.
Cecile's fuchsia garment was pictured on the Duchess in her first official family photograph with her husband Prince William and Prince George in 2013.
In this week's OK magazine she reveals: ‘When it was confirmed that the dress was Séraphine, things went crazy.
'The ‘Kate effect’ nearly crashed our website, we got hundreds of calls and the dress instantly sold out.'
She continued: 'I give her the priority because the royal family kind of own this collection. I would prefer that she wears it first and then I’m sure lots of famous children will pick it up.’
Cecile's baby collection is intrinsically linked to the royal family with many of the designs featuring Diana's pastel tartan with 12 per cent of every sale going to The Diana Award.
Séraphine opened its doors on Kensington Church Street in 2002, and has seen supermodel Elle Macpherson, Heather Mills, Kate Hudson, Angelina Jolie, Sienna Miller, Halle Berry and Jessica Alba among the brand's A-list customers.
See More: AdoringDresses.com.au
The Kate effect nearly crashed my website
The 'Kate effect' is a phenomenon that most designers would be glad to experience.image:Semi Formal Gown
And for maternity dress designer Cecile Reinaud, having one of her pieces photographed on the Duchess made her clothing company Séraphine a household name.
Cecile's fuchsia garment was pictured on the Duchess in her first official family photograph with her husband Prince William and Prince George in 2013.
In this week's OK magazine she reveals: ‘When it was confirmed that the dress was Séraphine, things went crazy.
'The ‘Kate effect’ nearly crashed our website, we got hundreds of calls and the dress instantly sold out.'
She continued: 'I give her the priority because the royal family kind of own this collection. I would prefer that she wears it first and then I’m sure lots of famous children will pick it up.’
Cecile's baby collection is intrinsically linked to the royal family with many of the designs featuring Diana's pastel tartan with 12 per cent of every sale going to The Diana Award.
Séraphine opened its doors on Kensington Church Street in 2002, and has seen supermodel Elle Macpherson, Heather Mills, Kate Hudson, Angelina Jolie, Sienna Miller, Halle Berry and Jessica Alba among the brand's A-list customers.
See More: AdoringDresses.com.au
