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VICKISTAGGS - Keskiviikkona, 28.12.2016 klo 10:30

Dresses for excess – meet Guo Pei, China’s couture queen

Chinese designer Guo Pei was propelled into the spotlight when Rihanna wore one of her stupendous gowns, leaving everyone in the fashion industry slack-jawed.

image: Prom Dress Canada
In 2015, the American singer entered the annual celebrity love-fest known as the Met Ball in New York dressed in a canary yellow gown, and train, that seemed to envelop the entire red-carpet staircase.

The media-savvy star milked the moment to the max, preening and posing every which way for the photographic phalanx, and the resulting images were used worldwide on television news bulletins, Instagram feeds, magazines and newspapers.

In 2015, the American singer entered the annual celebrity love-fest known as the Met Ball in New York dressed in a canary yellow gown, and train, that seemed to envelop the entire red-carpet staircase.

The media-savvy star milked the moment to the max, preening and posing every which way for the photographic phalanx, and the resulting images were used worldwide on television news bulletins, Instagram feeds, magazines and newspapers.

But once the immediate hullabaloo had died down, the question being asked in fashion circles was this: who on earth had designed the fantastic creation? The answer was a name that few people outside of China, apart from a small group of fashion cognoscenti, would recognize. Guo Pei is well established in her native country, with a two-decade career making couture gowns for the fabulously rich, but until that Met Ball moment, she was little known internationally.

The Met Ball gown – the most talked about part of the annual fundraiser for the Metropolitan Museum of Art, organized by the most influential person in the frock-making industry, Anna Wintour, editor of the American edition of Vogue – was certainly a sensational way to change that anonymity.

Suddenly, everyone wanted a piece of Guo. Even the notoriously elitist French couture body, the Chambre Syndicale de la Haute Couture, invited her to be a guest at its twice-yearly shows in Paris. The Beijing-based designer grasped the opportunity enthusiastically, showcasing, of course, the Rihanna dress and other creations that are almost as extravagant.
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